Intro I’m Aadil, I started this newsletter to share the lessons I wish I had earlier with the intention of creating value for others. …

Your favourite online store sends you an email that they’re now offering free same-day delivery, so you get excited and go to purchase a new conditioner. …

Glossary of terms for you newbies (and vets): Shopper: the customer purchasing product from an online store Retailer: a store that sells stuff online, offline, or both Carrier: a company that provides end-end (first mile, LTL, freight and last mile) logistics services with SLA’s — usually traditional companies like FedEx, UPS, Canada Post Last mile carrier: a company…

Travis Kalanick invested $150M into CloudKitchens, UnitedKitchens raises $40M — everyone’s talking about virtual kitchens…but is this concept too good to be true? In this piece, we’ll explore the unit economics & determine the feasibility of this new restaurant concept Perspective: the following analysis assumes the perspective of a virtual…